Salesforce CRT-550 New Question | CRT-550 Exam
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Preparing for the Salesforce CRT-550 Certification Exam requires a deep understanding of Marketing Cloud concepts and a thorough knowledge of its different components. CRT-550 exam covers a range of topics, including Email Marketing, Journey Builder, Advertising Studio, Social Studio, and Marketing Cloud Connect. Candidates are expected to have a detailed understanding of these topics and their practical applications.
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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q11-Q16):
NEW QUESTION # 11
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
Answer: A,B
NEW QUESTION # 12
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
Answer: B
Explanation:
Using "Define Subscriber Filter" at the BU level allows you to limit subscribers based on Profile Attributes like "Region." Each child BU will then automatically filter the All Subscribers list and other sendable data based on that Region, ensuring users in a BU can only access subscribers for their specific region.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Define Subscriber Filters for Business Units
# "Subscriber filters allow you to limit the subscribers available to users in a business unit based on Profile Attributes. Define a condition such as Region = 'West' to restrict subscribers to a particular group."
NEW QUESTION # 13
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
Answer: A,B
NEW QUESTION # 14
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
Answer: A,B
Explanation:
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible.
One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extension with a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. References: https://help.salesforce.com/s
/articleView?id=sf.mc_co_data_retention_policies.htm&type=5 https://help.salesforce.com/s/articleView?
id=sf.mc_co_create_a_new_data_extension_from_an_existing_data_extension.htm&type=5
NEW QUESTION # 15
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
Answer: C
Explanation:
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. References: https://help.
salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5
NEW QUESTION # 16
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